• OUR TEAM

    We are students at the University of Washington who love entrepreneurship. James Zagorski is our CEO, Rory Holland is our COO, and Mikey Phillips is our CFO.

  • OUR PRODUCTS

    The Ski Hugger is latest product to launch; improving the way Yew get to the mountain. We are excited to continue expansion of our apparel line during this time as well.

  • OUR VISION

    Yew Ride has one goal in mind; to improve your ski day before you set foot on the mountain. To do this we are taking a holistic approach to snow sports by creating a brand that goes beyond its products, cultivating a community of people that can come together and enjoy the ride. We are focused on creating products that solve problems, apparel that you enjoy, and friendships that will last a lifetime, so you can #StrapInAndGoRide