Meet the team behind Yew Ride: former students turned full-time entrepreneurs and passionate ski enthusiasts. James Zagorski, our CEO, Rory Holland, our COO, and Mikey Phillips, our CFO, are united by a shared vision—to build a brand that fosters community and makes skiing enjoyable for everyone.

The Ski Hugger is latest product to launch; improving the way Yew get to the mountain. We are excited to continue expansion of our apparel line during this time as well.

Yew Ride aims to enhance your ski day before you hit the mountain. We take a holistic approach to snow sports, building a brand that’s more than products—it’s a community. Our focus is on solving problems, crafting apparel you love, and fostering lasting friendships, so you can #StrapInAndGoRide.